AGRITECHNICA – The World’s No. 1
Hanover/Germany November 10-14 2015
The world’s largest trade fair for agricultural machinery and equipment
Innovations in agricultural machinery and equipment and the latest solutions and concepts for the future of plant production are presented every two years at AGRITECHNICA in Hanover, Germany. The world’s leading exhibition for agricultural machinery and equipment will be held from the 8 to 14 November 2015.
As a sign of Agritechnica’s growing international clout, four new national/regional pavilions will debut this year from India, Sweden, Piemont (Italy) and Iowa (USA), bringing the total number of international pavilions to 20. This is an all-time record at Agritechnica.
“Country pavilions continue to grow in popularity, reflecting the attraction of Agritechnica as the world’s largest Ag machinery show and perfect platform for international sales. Today, we are seeing more than half the number of exhibitors coming from outside Germany,” says Ulrike Schmidt-Machinek, manager of international exhibitions relations. Currently 56 percent of the 2,800 are from outside Germany.
Export incentive programs have spurred the increased take up of national pavilions at Agritechnica, as commercial bodies around the world recognize the importance of their local Ag machinery sector and the necessity to export.
The pavilions of Argentina, Brazil and Canada attract visitors because of the size of the machines, designed for extensive large-scale farming. These exhibitors are mainly looking for visitors from Ukraine to Kazakhstan with similar farming conditions.
Canada is again represented with three pavilions displaying technology and solutions from Manitoba and Saskatchewan with a focus on grain handling and storage as well as on seeding equipment.
Since 2007 these Canadian pavilions have been organized by STEP (Saskatchewan Trade and Export Partnership) and Manitoba Trade and Investment. The area dedicated to these pavilions have tripled since then and the number of exhibitors more than doubled. This underlines Agritechnica as the international meeting place for international business. 108,000 international visitor from 88 countries in 7 days.
Agtron Enterprises will be exhibiting at Agritechnica this year. Agtron is part of the STEP pavilion located at Hall 12 B12.